About Me
I graduated with a degree in Biochemistry & Biotechnology, a field different from the work I do today. During the COVID period, I used my time to focus on learning practical, in-demand digital skills and began exploring conversion tracking and marketing analytics.
What started as a learning journey in 2021 with Google Tag Manager quickly grew into advanced tracking implementations across GA4, Google Ads, Meta Ads, and server-side Conversion API. Through continuous hands-on practice and real client projects, I developed deep expertise in building accurate and reliable tracking systems.
Since then, I have completed 300+ live tracking setups for eCommerce businesses, lead-generation companies, and high-ticket funnels worldwide.
Today, I work as a conversion tracking specialist, helping businesses fix broken tracking, improve data accuracy, and build measurement systems their advertising platforms can trust for better optimization and scalable growth.
My Vision
My vision is to help businesses make decisions based on accurate, trustworthy data, not assumptions or broken tracking. I aim to simplify conversion tracking, eliminate data gaps, and build systems that continue to work as platforms and privacy rules evolve—so businesses can scale with confidence.