Revenue-grade tracking
for every platform.
I use Google Tag Manager as the foundation to manage all tracking tags, triggers, and variables — giving you organised, auditable, and accurate conversion data across every ad platform you run.
Google Tag Manager
Full GTM setup, audit, and optimisation — the backbone of every clean tracking system I build.
- Setup & optimisation for 20+ platforms — WordPress, WooCommerce, Shopify, Wix, BigCommerce, Webflow, Squarespace, ClickFunnels, GoHighLevel, Kajabi, HubSpot, and more
- Tracking tags, triggers & variables for eCommerce, lead gen, and funnel tracking
- Full GTM audit and optimisation of existing containers
Google Analytics 4
Browser-side and server-side GA4 tracking with full eCommerce event coverage and custom reporting.
- GA4 browser-side & server-side tracking
- Event & eCommerce tracking — Purchase, Add to Cart, Begin Checkout, and more
- Cross-domain & booking platform tracking — Calendly, Acuity, GoHighLevel, HubSpot, Sevenrooms, and more
- Form submission tracking — Elementor, WPForms, CF7, Gravity Forms, Typeform, Jotform, and more
- Custom GA4 reports, dashboards & UTM parameter setup
Google Ads Tracking
Accurate conversion tracking that gives Google's algorithm the signal it needs to find your best customers.
- Google Ads browser-side & server-side tracking
- Google Tag, conversion linker & cross-domain tracking
- Purchase & lead form submit tracking with value
- Google Ads enhanced conversions via GTM
- Button/link click conversions, call tracking & dynamic remarketing tags
Meta Pixel + CAPI
Browser pixel + Conversions API working in tandem — recovering iOS-blocked signal and improving Event Match Quality.
- Meta Pixel & Conversions API setup and optimisation
- Server-side tracking via Stape or Google Cloud Server
- Event Match Quality (EMQ) score improvement & deduplication
- Special setups for Meta's restricted categories
- Full pixel audit & fix
Stape Server-Side Tracking
Recover 10–30% of signal lost to ad blockers and iOS privacy changes with a proper server-side infrastructure.
- Server GTM container configuration via Stape
- Meta CAPI, GA4 & Google Ads server-side conversion tracking
- First-party data tracking to improve attribution
- Cross-domain and funnel tracking across websites and external platforms
- Testing, debugging & validation using GTM Preview & event monitoring
Other Platform Tracking
Any platform, properly configured with pixel + server-side CAPI for maximum signal coverage.
- TikTok Pixel & Events API
- Pinterest Pixel & Conversions API
- Snapchat Pixel & CAPI
- Microsoft (Bing) Ads & LinkedIn Ads
- Twitter (X) Ads, Taboola, Outbrain, Axon Pixel, and more
Google Consent Mode v2
GDPR & CCPA compliant tracking — capture maximum signal without regulatory risk using modeled conversion data.
- Cookiebot integration & configuration
- CookieYes setup
- Usercentrics configuration
- Cookie Information & other CMP integrations
Offline Conversion Tracking
Close the loop between your ad clicks and real-world revenue by passing CRM data back to your ad platforms.
- GoHighLevel CRM integration
- Zoho CRM pipeline tracking
- PipeDrive deal tracking
- HubSpot lifecycle stage tracking
- Salesforce CRM offline conversion import