Successful Projects

I have worked with more than 300 websites for the last 4 years. Here I am adding some previous successful projects demonstrating the value I added to their existing configurations.

Google Analytics 4 Setup & Reporting

Description: I implemented Google Analytics 4 (GA4) tracking and reporting setups across multiple projects, including eCommerce and lead generation websites.

The work involved configuring GA4 through Google Tag Manager to track key user interactions and conversion events with accurate data collection. I focused on measuring user behavior across different platforms, including online stores, booking systems, and service-based websites.

Additionally, I created actionable GA4 reports and dashboards to improve analytical visibility, helping clients understand performance, user journeys, and data-driven growth opportunities.

Google Ads Conversion Tracking

Description: I delivered professional Google Ads conversion tracking solutions across multiple projects, including both eCommerce and lead generation websites.

The work involved seamless Google Tag Manager integration and structured data layer implementation to improve accurate data tracking and reporting.

I configured conversion tracking for key actions such as Add to Cart, Begin Checkout, Purchase, lead form submissions, and call conversion tracking, including dynamic value tracking. Additionally, I implemented Enhanced Conversions in Google Ads to improve attribution accuracy and campaign performance.

See how to identify if your Google Ads tracking is broken: https://youtu.be/sN91_ikC-f0

Meta Pixel Conversion API

Description: I implemented Meta Pixel and Conversion API tracking solutions across multiple projects, covering both eCommerce and lead generation websites.

The work included improving Event Match Quality (EMQ) by configuring proper customer information parameters for accurate browser and server event matching. I optimized tracking for key events such as Purchase, Lead, and other conversion actions to enhance data quality in Meta Events Manager.

Additionally, I reconfigured server-side tracking using Stape features like custom domain, custom loader, geo headers, and user ID implementation. I also resolved duplicate event reporting issues in Ads Manager by implementing the Unique Event ID parameter for proper event deduplication

More about EMQ score: https://youtu.be/kze2-q2Oe4Y

Stape Server-Side Tracking

Description: I implemented a Stape server-side tracking solution for a client to migrate all browser-based tracking to a reliable server-side infrastructure.

The project involved transferring GA4, Google Ads conversions, Meta Pixel CAPI, TikTok Pixel EAPI client-side to a Stape server environment to improve data accuracy and reduce data loss caused by ad blockers and ITP restrictions. I configured key Stape features, including custom domain, custom loader, geo header, and user ID to enhance tracking reliability and event matching.

The entire setup was completed using both Web and Server Google Tag Manager containers, delivering a scalable and privacy-friendly tracking system for more accurate reporting and improved campaign performance.

Google Consent Banner

Description: I implemented Google Consent Mode V2 for multiple clients to ensure privacy compliance while maintaining accurate tracking and data collection.

I have configured consent banners using CMPs such as Cookiebot, Cookie Information, CookieYes, and Complianz, including troubleshooting and optimizing existing implementations. Depending on the website setup, consent banners were configured through plugins, apps, modules, or custom backend code, with Google Tag Manager used for flexible consent signal management.

Each implementation ensured that the consent banner functioned correctly with analytics and advertising tags, helping clients stay compliant while preserving reliable tracking performance.

Offline Conversion Tracking

Description: I implemented Meta Ads offline conversion tracking solutions across multiple projects to send leads and sales generated outside the website accurately.

The setup involved sending offline conversion events using tools like Zapier, native CRM automations, and the Stape Offline Conversion app to connect CRM data with Meta Events Manager. I configured proper event parameters and matching data to ensure accurate attribution and improved Event Match Quality.

This implementation enabled clients to track qualified leads, closed deals, and offline purchases, allowing for better campaign optimization and more reliable performance reporting in Meta Ads Manager.

Use both online and offline conversion using one solution for top CRMs: https://youtu.be/qYlBBfV5d5E

Other Platforms Tracking

Description: I implemented conversion tracking solutions across multiple advertising platforms beyond Google and Meta, helping clients achieve accurate performance measurement and cross-platform attribution.

The projects included setup and optimization of tracking for platforms such as TikTok Pixel and Events API, Pinterest Conversion API, Snapchat CAPI, Microsoft (Bing) Ads, LinkedIn Ads, Twitter (X) Ads, Taboola, Outbrain, Axon Pixel, and other advertising networks.

Each implementation focused on accurate event tracking, proper data transmission, and reliable conversion measurement using Google Tag Manager and platform-specific best practices to support better campaign optimization and reporting.